More than 200 million businesses utilize Facebook to promote and grow their brand and there’s no doubt that this platform has been providing a massive return on investment. One thing to note about Facebook is its algorithm. You may try to take advantage of the best tools to help you get Facebook likes for free, however, staying up-to-date with the Facebook algorithm is crucial for your brand’s organic success down the road.
Every time Facebook users open up this app, they are shown relevant posts on the top of the feed based on the algorithm. That’s why there are a few things that you must know about the Facebook algorithm to expand your brand and boost your revenue. Keep reading this article to learn!
What Is The Facebook Algorithm?
To keep the users on the app, Facebook shows them posts based on their recent activity or interest on the feed. This is what Facebook’s algorithm is.
Although most people assume that posts are shown in chronological order, the reality is that Facebook makes calculations based on some factors, which we will discuss in a while, and prioritizes posts accordingly, whether they are your friends on Facebook.
How Does the Facebook Algorithm Work?
Of course, the Facebook algorithm can be imperative for the success of brands. The more their posts are shown on a greater number of audiences’ feeds, the more they will be able to give exposure to their brand and achieve their ultimate social media marketing goals.
So, how can you create posts that are valuable in the eyes of the Facebook algorithm and are shown on users’ feeds? The four ranking factors that Facebook keeps mentioning are:
Inventory means any kind of content that can be shown on your feed, such as ads, posts from your friends or the pages you follow/like, and the groups you are a part of.
Signals help Facebook determine the behavior of the users and what they prefer to see to make sure the content is as relevant as possible. These are the set of signals to consider:
- The posting time
- Who posted it
- How frequently do you interact with the “poster”
- The kind of content (videos or pictures)
- The current time of your scrolling
- The speed of your internet connection
For example, if you shop at night and engage with branded posts at that time, Facebook will start showing you more branded posts at nighttime. Likewise, if you keep interacting with your best friend’s posts most of the time, you will start seeing a lot of content from them on your feed.
All the signals help feed the algorithm based on your interests and behavior to ensure it only shows the most relevant content that you will most probably engage with again.
4. Facebook Relevance Score
In the end, Facebook gives a score to every piece of content to assess its relevance according to a user’s recent behavior on the platform. A piece of content that contains the highest score is then shown at the top of the user feed.
How to Outsmart the Facebook Algorithm?
To facilitate you in making your Facebook content strategy worthwhile by ensuring your content is shown on the majority of the users’ feeds, here are some valuable tips for you:
- Share top-notch quality content – Since Facebook puts quality over quantity and even users like engaging with high-quality content, you must create premium quality content.
- Be consistent – If you remain consistent, your audience will also be regular in terms of interacting with your content, and you will also be able to provide them with more content to engage with.
- Know your audience – It’s vital to know the likes and dislikes of your audience, so you can tailor your content strategy accordingly. For this, always keep an eye on Facebook Audience Insights and Page Analytics.
- Post at the right time – Your Facebook Insights can tell when your audience most engages with your content. Of course, this will require some trial and error at the start.
- Engage with your audience – Make sure to reply to the comments to make Facebook think that your content is relevant.