Every iconic brand in the fashion industry once started with its own small but unique story. Then, like any other business, they focused on good branding strategies to get them to where they are today. There could be a hundred other fashion retail companies offering the same or similar type of clothing pieces as you are. However, this competition won’t bring your brand down because you can find opportunities to gain a competitive edge if you brand your business well.
There is no denying that you can’t brand your business perfectly with just a single approach. But, while trial-and-error is expected, there are still facets of branding that guarantee business growth if handled well. Among these are sustainability, uniqueness, and a well-structured plan.
Giving birth to a fashion retail brand is a challenging feat. Hence the need to learn the ins and outs of branding. To help you get a kick-start, you can follow the guide below.
Consider Sustainable Packaging
One of the most common mistakes among fashion retail brands is that they put in less effort or sometimes overlook the importance of packaging. The clothing items are ready, but remember, the packaging is just as important. It doesn’t just keep your pieces safe and in good condition; it is also one of the strongest and most impactful marketing strategies.
There are many packaging choices today, but fashion retail brands can’t go wrong with sustainable packaging. The fashion industry often receives a lot of bad reputation for being unsustainable, so yours can stand out from the competition if you choose to go eco-friendly with your packaging.
Review Your Price Point
Fashion retail has a wide range of price points. There are brands labeled as affordable or sometimes referred to as fast fashion. Then there are mid-range or high-street brands and the more expensive luxury clothing labels. Before you get your fashion retail pieces on the market, take time to review your price point.
Getting the price point right is an important aspect of branding, as it classifies the type of fashion items you’re selling. If you brand your name as luxurious, you must have features and distinct characteristics that show why your products deserve that high price range.
Recognise And Show What Makes You Different From Other Fashion Brands
Thousands of other fashion retail brands may come ahead of you, but you still have an opportunity to stand out. Recognise what makes your fashion brand different from others and highlight it.
For instance, you’re a clothing line that uses recycled cloth and old clothing items to produce new ones. Be sure to include that point in all your branding paraphernalia. In the long run, your clients will be able to remember you as one of the most sustainable local brands, so those who love fashion and value sustainability will continue patronising your brand.
Choose A Strong Name
Most fashion labels are named after their founders. Meanwhile, some brands are named with a significant meaning or story behind the origin of their business. Whatever your brand name will be, think about how it will make a strong impact. This is the very foundation of your brand identity. Once you’ve put your label’s name out there, there’s no taking it back.
One of the most significant commitments you’ll make as you bring a fashion retail brand to life is your name. This is what’s seen in all your packaging, marketing activities, and even in your hem tags. If you haven’t thought about a name yet, here are some tips you could use:
- Choose a brand name that’s hard to imitate;
- Select a brand name that doesn’t exist yet in the market;
- Keep the brand name short but striking.
There are so many ways you can name a fashion brand, so choose one that perfectly defines the fashion products you’re selling and the image you intend to portray.
Tap Into Influencers
Top models and A-list celebrities work for major fashion brands, but influencers are the way to go if you’re still beginning. Influencer marketing is very popular because its effectiveness can’t be denied. Because they’re ‘normal’ people, they’re usually more relatable than celebrities are; hence, their words are usually given weight of confidence by their followers.
Tapping into influencers is a part of branding, as the influencers you choose also depend on your brand’s specific niche in fashion. If your clothing pieces are more for the hip and the young, then influencers within that age bracket are the best way to build your brand.
The fashion industry is very competitive. If you opt to build a business and enter the retail industry, you can expect very stiff competition. Standing out in a highly-competitive sector like fashion entails creativity by presenting unique marketing strategies that lead to an overall strong fashion brand. By following the guide above, you can achieve branding techniques that will help your business gain a competitive edge.