heritage

Boori was born out of an independent nursery store in Sydney, Australia back in 1993. Founder Justin Chui was running the shop when a factory supplying the products was struggling, Justin became more involved in production and eventually took ownership of the factory. Noticing a lack of coordinating furniture that could truly withstand the bumps and knocks of family life, Justin soon created Boori to meet the demand.

Over 25 years later we now have stores across six countries and our very own purpose-built factory in the province of Jiaxing in China. Since our small beginnings, we’ve now grown into a truly global furniture brand trusted by over 1 million parents!

Unique conversion technology

Boori furniture is designed to support families as they grow, which is why they have created a range of products with a unique technology to prevent you from buying additional furniture at every stage of your child’s development.

From Expandable™ cot beds that can transform into a full adult-sized single bed, to Convertible cot beds that can be converted into a full adult-sized double bed and cosy sofa, Boori furniture is expertly crafted to withstand the test of time. They also offer full-sized dressers, chests and wardrobes, giving you plenty of space throughout the years.

Inspired by nature

With nature at the heart of their inspiration, you may recognise some of the design elements of our furniture. Whether that be the swirl of a seashell in Sleigh styles or our rich paint finishes such as Coffee or Almond.

Throughout the years, expert craftsmen in Jiaxing have been refining the production process to ensure Boori is of the highest quality. Boori is FSC-certified and uses timber hand selected from sustainable plantations to minimise the effect on the tree population. They use cutting-edge laser measuring technology to ensure they use as much of their wood as possible. Therefore, they produce very little waste resulting in using fewer trees to make the products.

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