As companies continue to invest in the emerging digital trends of tomorrow, job satisfaction increases and budgets grow. In this article, we talk about the technologies that companies must use for their survival.
Productivity and productivity increase, work-life balance improvement, cost reduction, meeting customer expectations, automated business processes, increasing business mobility and more… In the business world shaped by technology, many market-leading companies are growing by investing in new generation platforms. Next-generation computing infrastructures are creating opportunities to enable advanced new capabilities and support growing business needs. Let’s examine these technologies under the headings:
A significant portion of digital growth is shaped by mobile devices. Mobility provides an advantage to professionals from every sector and employees of every imaginable department. Mobility, which many internationally operating businesses accept as an integral part of the modern business environment, means secure service anytime, anywhere and without physical connectivity restrictions. Safe mobility becomes critical for companies, especially considering the widespread use of remote and hybrid working methods today.
Cloud Computing technology, which can be summarized as the shared use of hardware and software resources, is gold especially for large enterprises in terms of its simplicity and efficiency. With Cloud Computing services, it is possible to provide company employees and business partners with extra flexibility, convenience and time. For this reason, Cloud Computing technologies are among the technologies that companies must use.
Omnichannel provides a 360-degree view of the customer. Managing channels such as website, mobile application, physical store, social media, sms, e-mail with an omni-channel approach allows to measure customer experience and reduce the rate of lost customers. Multi-Channel is definitely important as one of the important areas where companies need to invest for continuity and growth.
Big Data Analysis
Competing based on customer experience requires using data strategically. Big data technologies such as cloud-based analytics enable to identify more efficient ways of doing business and provide significant cost advantages in storing data. With big data analysis, it is possible to measure customer needs and satisfaction and create new products and data-driven campaigns accordingly.
Industry 4.0 (Fourth Industrial Revolution), which includes new generation automation systems, production technologies and data exchanges, brought the engineering field to a level that could bring the world to a new age. By minimizing human power and using machine power, more efficient business models can emerge. Industry 4.0, which provides serious reductions in production costs, also makes it possible to eliminate worker-based errors.
What is blockchain? Blockchain technology is used in tracking billions of networked devices, activating transactions and providing coordination between devices and provides significant savings in the industry. With Blockchain technology, which is among the technologies that companies must use, to prevent any trouble in the central authority from affecting the whole system, to minimize high commissions by eliminating intermediaries, to minimize the time and effort loss caused by bureaucracy, to create backward-consistent registration information and to keep all their rights for individuals. It is possible to create digital identities that they hold.
The increase in competition caused by the digital revolution, the transparency of prices, the change in customer expectations and the importance of online reputation have made digital transformation a necessity for companies. Keeping up with the transformation can be described as integrating digital transformation into the sector with the right steps according to the determined goals and strategies, not blindly following all technological developments. Businesses that want to catch up with the future by competing based on customer experience should be able to respond to today’s digital change at the same speed.