We are correct in saying that Australia is now streaming more now than ever before. In many respects, 2022 became a game changer because of the global coronavirus outbreak in 2019, people had to alter their regular routines.
As a result, a great number of these individuals have resorted to stream US Paramount+ in Australia and other VOD services like Netflix and Hulu to stop the boredom. Other than that, they also resorted to using VPNs to access geo-restricted content in the country because it is the best option to live the UK and stream any channel whether its of UK, Greece or Canada.
Global effects of video-on-demand streaming
As was just indicated, the whole globe has shifted its attention to platforms for streaming online video on demand content, and the following are the effects of this shift:
1. Difficulty in meeting the requirements of the subscribers
Because of the huge demand, ISPs all around the world can no longer fulfill the needs of their subscribers especially when it comes to bandwidth consumption. Imagine how many people living in Australia are streaming simultaneously!
As a result, the unexpected growth in the number of people streaming video on demand has had a significant impact, both positively and adversely, on the functioning of internet service providers.
2. Streaming giants reduced their streaming quality
After being asked to do so by the European Union back in 2020, major online streaming services such as Prime Video, Netflix, and YouTube all lowered their broadcasting quality in various European nations due to the gravity of the situation.
The primary goal of this outstanding project was to aid ISPs in their fight against the challenges posed by the scarcity and high demand for bandwidth within those nations, Australia included.
The international network service providers (ISPs) in several regions have also requested that Netflix lower the quality of their streams.
In its formal statement, Netflix said that it understood the ISPs’ demand because of the varying methods in which ISPs have set up their networks in other countries.
3. Cable TV’s future is uncertain because of VOD streaming
It’s becoming clearer that cable TV has a bleak future due to the popularity of online streaming services. It seemed inevitable that cable TV would need to think outside the box at some point.
In any other scenario, the cable TV sector would be doomed to fail in the future years. It indicates that the current trend of video on demand broadcasting raises serious doubts about the long-term viability of traditional pay television services like cable.
4. The use of VPN skyrocketed
According to data given by NordVPN, the worldwide use of the company’s VPN service has climbed by 165% from March 11th. Not only can VPNs help employees connect securely to their companies’ networks from remote locations but it can also help them circumvent restrictions.
One of these limitations I’m talking about is geo-restricted content especially if you’re in Australia and you want to access Netflix’s American content. By using a VPN, it helps mask your IP address and fool the streaming company’s system that you’re in the US.
Benefits of VOD streaming services
1. You can watch videos offline
Streaming providers allow offline watching and this function lets you stream downloaded movies, series, documentaries, as well as other material without utilizing Wifi or mobile data.
For subscribers who are used to dealing with issues like buffering, poor bandwidth, freezing, and other issues on a regular basis, the option to watch content offline is a godsend.
2. They have plenty of original content to choose from
Streaming giants such as Hulu, Netflix, Disney Plus, and Prime Video have all found success by differentiating themselves from the competition with their commitment to original programming.
These remarkable streaming sites make it easy to view a wide variety of popular series and movies, like Resident Evil, Stranger Things, The Mandalorian, The Expanse, and The Witcher.
Additionally, you may view films and documentary series from a wide variety of genres, including comedy, adventure, romance, action, horror, science fiction, and thriller all in one convenient location.
3. Sharing account is permitted
Customers who wish to give their relatives temporary access to the system will appreciate the availability of simultaneous streaming or multiple logins.
Therefore, your friends and family may watch the same programs, movies, and documentaries that you do on any of your connected devices without having to pay for the service themselves.
4. Compatibility with various devices
One of the most appealing aspects of VOD services is their compatibility. Peacock, Disney Plus, Apple TV, HBO Max, and the rest of the modern streaming platforms all support several systems and devices.
Examples of these compatible devices are Mac OS, Windows, Android TV, Android, iOS, Smart TVs, Apple TV, Amazon Fire, Amazon Firestick, Chromecast, Gaming Consoles, and Blu-ray players.
These streaming services are also compatible with premium VPNs like ExpressVPN, Surfshark, and NordVPN which helps in circumventing geo-restricted content.
Wrapping Up
In 2023, we predict that VOD services will continue to grow in popularity. Since we now reside in the COVID-19 age, our reliance on streaming media has increased significantly.
As more and more VOD services launch, like Quibi, HBO Max, Binge, and others, consumers will have a plethora of alternatives for what to watch.
Considering how ubiquitous media has become in modern society, this development is only expected to accelerate. As can be seen, VOD streaming has had a global impact in a variety of ways, and this trend is only expected to grow in the years to come.
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