There are some real benefits to having your fleet and your drivers stand out while they are on the road. Of course, one of the main ones is safety; however, others include being easily recognisable, memorable and promotional.
Advertising does not come cheap, so it stands to reason that you should take every opportunity to get your business noticed and your message and brand across to as many people as possible. Undoubtedly, there are a few different ways to do this.
#1 Supply your drivers with uniform
Whether your drivers (and driver’s mates) like them or not, wearing a uniform gets your business and your employees noticed. This means that when they are on a customer’s site, they will stand out and be easily spotted.
While on the road and taking comfort stops or stopping for refreshments or food, they will be advertising your business. Looking professional and smart should be a point of pride, as it will reflect well on them and your business alike.
#2 Take your vehicles appearance up a notch
Of course, for the most part, your drivers are going to be in your vehicles and so, therefore, mainly out of sight. This is where your vehicles will need to look the part and possibly more to gain the attention of those that they pass either on foot or in traffic.
This is where exterior customisation for your Ford Transit Sport would most definitely come in handy. It will certainly make your vehicle stand out among all other makes and models of vans and when next to a Ford Transit van that has not received this kind of attention.
#3 Ensure your business brand is prominent
It is highly unlikely that your drivers will be driving around and about without having any time stuck in traffic jams – or, for that matter, parked up at the roadside or in car parks. With this in mind, you should think about getting your business logo with a short list of products or services that you offer on your vehicles. Bonnets, sides and rear doors are perfect areas for this kind of advertising.
Ensure that fonts and letter sizing are good and clear. Having badly chosen fonts that are difficult to read is not going to get you any additional custom, nor is having the font size so small that fellow motorists are not going to be able to read and understand it while your drivers are on the roads. However, don’t forget to include your contact information, website and social media details so that potential customers can find your business easily.
It is highly beneficial for your business to have your fleet and drivers stand out while they are out on the road. Whether you are thinking about inspiring unison among your workers or using free space to promote your business and the services that you offer, getting that look that draws the eye and attention is paramount.