How to create your personal brand on Instagram?

Instagram can be used much more than a platform just to post images, it can in fact, be used to build your very own personal brand. Building a personal brand on Instagram requires one to invest a good amount of time and energy but it is totally worth it. You may also try to use a private Instagram viewer without human verification to research about the top Instagram users. Apart from building your personal life, you can use it to reach new heights in your career. Here is how you can create your personal brand on Instagram.

1. Spend time with yourself to know your goal better

Before you start working on building your personal brand on Instagram, figure out why you want to do it exactly. Are you doing it for creating your brand new image, for networking or for advancing your career? Answering these questions will make your goal clear and will help you to align your actions with the goal in a better manner.

2. Research your niche

After knowing the reason behind your desire to create a personal brand, choose a niche that you want to work on. Do you want to create an Instagram profile for building your personal blog, showcasing your work as a writer, in that case, you can create tons of posts of your writings including Love Shayari and Sad Shayari or do you want to show your marketing skills? After choosing your niche, carry out thorough research on the competitors, their Instagram profiles, relevant and content themes that you want to work on.

3. Polish your profile

Before you start creating content for your Instagram profile, it is recommended that you refine your profile. Refining your profile looks like creating a name of the Instagram account which can either be your name or something related to the niche and in the bio, include relevant hashtags and the content that one can expect and of course, if you have a website, add its link on it too.

4. Work on brand mood board

The next thing that you need to work on is creating a brand mood board. A brand mood simply refers to the visual aspect of your profile. How do you want your audience to feel when they visit your profile? The visual aspects that you need to work on while deciding on a brand mood include images, font, colours, motifs and icons. Choose a colour palette that matches the theme of your brand, do you want to create a fun look or want to go for a monochrome look? This needs to be decided before you start creating content for your Instagram profile.

5. Start creating content

After deciding the niche, finding the relevant hashtags, optimizing your Instagram profile and figuring out the brand mood board, it’s time for you to start creating content. Post the content that you really think is good which is only possible when you give your best. It needs to be noted that simply creating content is not enough, you need to be consistent with your posts.

Scheduling the posts at the beginning of a week is a good way to ensure that consistency is maintained. It is equally important to create engaging content with excellent images, captions and texts, and hashtags.

6. Engage with your audience

Want your audience to like, comment and share your post? One way of ensuring that is by engaging with your audience. If someone likes your post, go back and check their profile and like it too. Similarly, if someone drops a comment on your post, reply to them and you can go ahead and comment on their profile too. If someone messages you regarding a query, take some time out and reply to them. Engagement is the key to creating a successful Instagram profile.

7. Plan your content ahead of time

You do not want to create confusion amongst your audience with your inconsistency. Therefore, pick a date or day, and plan all the content that you want to create for a particular week and create and schedule it to keep the consistency and by doing this, you can also ensure your audience when to expect your content.

Building your personal brand on Instagram will require consistent effort and a good investment of time because the truth is competition is extremely high on Instagram. If you want to stand out with your personal brand on this platform, there is no shortcut to it. Create content that you would love to consume yourself too as an audience to ensure that you are giving your best.