From Idea to Impact: How to Set Up and Organise a JustGiving Page

Not only does fundraising for charity allow you to support a cause you care deeply about, but it also provides an opportunity to bring people together, raise awareness, and make a real difference. Setting up your own JustGiving page is one of the most effective ways to fundraise in the UK. JustGiving provides a user-friendly platform to collect online donations and sponsorship for events like runs, cycles, and treks. With a few simple steps, you can create a page that resonates with donors and succeeds in meeting your fundraising goals. This guide will take you through the process, from initial idea to achieving impact.

Determine Your Skills

Before setting up your JustGiving page, take some time to reflect on the skills you have developed up until now. Many of the skills for CV can be utilised when creating your JustGiving fundraising page. For example, skills in communication can help you write an engaging page summary. Creativity allows you to come up with fun ideas to incentivise donations. Organisation and planning are key to coordinating your fundraising activity and timeline. Leveraging skills you already have will lead to an impactful page that resonates with donors and successfully meets your fundraising goals. Identify your strengths and think about how these can aid you in your JustGiving journey.

Deciding on Your Charity and Fundraising Activity

The first step is deciding which charity you want to support and what type of activity you will do to raise money. Take some time to research UK charities and causes that speak to you. Look at their key missions, areas of work and any volunteering opportunities. Once you’ve selected a charity, think about fundraising events or challenges that will inspire people to donate to your page. Popular options include runs, cycles, swims, treks, skydives or taking on a major fitness challenge. Choose an activity that excites you and consider timing it around an awareness day or your charity’s initiatives.

Setting Up Your JustGiving Page

When you’re ready, head to the JustGiving website and select “Start Fundraising”. You’ll be taken through the simple process of setting up your page. First, search for and select the charity you’d like to raise money for. Next, give your page a catchy title and description that explains your motivation for fundraising. Set an achievable fundraising target and state how the money will help. Upload a photo of yourself or images related to your cause and activity. Finally, customise your web address to make it easy to share.

Spreading the Word

With your page set up, it’s time to start spreading the word to your network. Share the link through your social media channels and post regular updates on your training and preparation. Email friends, family members and colleagues directly with a personal ask for support. Reach out to your wider community through local press and radio, noticeboards and mailing lists. Use images, videos and stories to give people an insider view of your journey. Keep messaging positive, inspiring and focused on your cause. Include quick links for donating and highlight incentives like Gift Aid.

Engaging Your Supporters

Keep your page active and supporters engaged from start to finish. Use updates, photos and videos to show how preparations are going. Share training highlights and challenges along the way. Motivate people to donate through fundraising milestones, tracking your progress and setting new goals. Send thank you messages when you receive donations and spirited comments. Share tips and resources related to your cause and activity. Spotlight other people’s fundraising efforts for your charity as well. Respond promptly to questions and stay in touch right up to your event day.

Achieving Impact

Once you’ve completed your activity, update your page with photos, videos and reflections on the experience. Send thank you messages to all of your supporters and share the total amount raised. Take some time to talk about the impact their donations will have on your cause. Share feedback and photos from the charity itself. Reflect on your own experience as well. Setting up a JustGiving page and completing your fundraising activity will have taken motivation, commitment and passion. Be proud of what you’ve achieved. Your efforts will help support vital work and services provided by your charity. 

Creating your own JustGiving fundraising page is a great way to support a charity you care about. With this guide, you now have the key steps to take your idea from conception through to making a real difference. Stay focused on your cause, spread the word creatively, engage your supporters and take pride in your achievements. Most importantly, know that your efforts will create a tangible impact by helping your chosen charity continue its essential work.