According to FIFA, over 3.5 billion people identify themselves as football fans. That’s roughly 45% of the world’s population, making football the most popular and watched sport. Due to its massive audience, football has become a force in the marketing and advertising industry. Different companies are now partnering with football teams and competitions to promote their brand; an example is online casinos.
Online casinos are now getting more involved in the sport, and you can see it in shirt and match sponsorships. Also, these gambling sites are now offering football-themed classic slots free online to attract fans. But how often does this happen? Are online casinos and football partnerships as common as people make them out to be? These and more are some of the questions we’ll answer in this article.
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How Do Online Casinos Sponsor Football Matches and How Often Do They Happen?
In 2017, Brazilian winger Neymar moved from Barcelona to Paris SG for a total transfer fee of €222 million, making it the most expensive signing in football and sports history.
Over the years, football has become a very expensive sport; clubs now require lots of money to buy players, pay wages, and cover traveling and hospitality expenses. One of the ways they can acquire funds is through sponsorships.
Due to the type and strength of audience they offer, they’re a great match for online casinos because most football fans are either into sports gambling or have an idea about it. So how do online casinos sponsor a football match?
There are two ways this is done: they either sponsor the teams playing in the matches or sponsor the competition hosting the matches. The casino’s name and logo are usually part of the club’s shirt as part of the sponsorship deal. Either in the front or at the shirt’s sleeves.
This particular type of sponsorship has become very common recently, and many football clubs now have an online casino logo on their shirt. For example, the English Premier League is the most watched football league in the world, and six of its participating teams had gambling sponsors in the 2020 season.
The same can be found in other prominent leagues like the French Ligue One, Spanish La Liga, and German Bundesliga. There are various teams with gambling and online casino shirt sponsors. These teams play with sponsored shirts in matches broadcast to millions of viewers worldwide.
Reasons Why Online Casinos Sponsoring Football Matches Are Becoming Common
Here are some reasons why online casinos are becoming one of football’s biggest sponsors.
More Credibility to the Online Casino
Gamblers love to gamble where they feel safe. There are thousands of gambling sites available today; unfortunately, some are scams waiting to take gamblers’ money or information.
One of the ways casinos can make players trust them is by partnering with football clubs and sponsoring matches. Because the fans believe that if the casino is credible enough to sign a mega sponsorship deal with a football club, they can be trusted with their money and information.
More Profits for the Online Casino
When an online casino sponsors a team’s shirt, they’re basically showcasing themselves to the world. As a result, more people will know about them, visit their site, and play games. This will bring more profit to the casino.
Asides from the thousands of fans that come to watch football games lives, millions watch it from their homes. Also, newspapers and blogs write news about the club and their players and show pictures of them wearing the sponsored shirts, further adding to the visibility of the online casino.
There’s a psychological side to marketing; the more people see a product, the more likely they’ll patronize it. Fans buy shirts with the online casino’s name or logo printed; this is a form of promotion as even people who don’t watch football can see them and know about the casino.
More Revenue for Football Clubs
Revenue from football matches tickets and shirt sales are not enough to fully sustain a club. There has to be an external source of income, that’s why clubs agree to sponsorship deals. In exchange for the club generating exposure for the online casino, they get money and other incentives in return. This cash can then be used to purchase players, pay wages, and other expenses required to successfully run a football club.
The Bottom Line
Online casinos is a booming industry that still needs exposure to reach a wider audience; football is the most popular sport in the world, and clubs require lots of money to operate smoothly. These two reasons are why online casinos and football are very compatible. It’s also why online casinos sponsoring football matches are becoming a norm.
Many football clubs and competitions now have sponsorship deals with online casinos where they get funding for exposure. It has also increased the credibility of online casinos and, in a way, promoted safe and responsible gambling. We hope this fruitful partnership will continue for long.
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