Consumers are continuously demanding improvement, technological advancement, and more personalised services in all industries. Ever-increasingly so in the gaming industry, where trust has always been an issue. Advancements in artificial intelligence or AI are expanding the ways that these online gaming organisations can offer better and faster customer services so that customers can play slot games online for real money.
1. Customer Support
Chatbots are at the forefront of these changes, offering real-time assistance to gamers. These software applications use AI and natural language processing to understand what a human wants. They guide them to their desired outcome with as little work to the end-user as possible. In 2016, Facebook paved the way for this technology to be applied universally on the internet by introducing its Messenger app. Since then, there have been scores of chatbot apps built for personalised customer support.
2. Responsible Gambling
The gambling industry has always struggled to promote and sustain responsible gambling. In regular casinos, addictive behaviour and substance use are more easily detected, which is problematic for online gambling organisations to regulate. AI solves this problem by its capacity to handle vast amounts of data. Using specially designed algorithms, it can effectively analyse data to identify problem gamblers.
Punters have always looked for innovative ways to cheat. It’s part of the human condition. While traditional casinos have always struggled to contain and prevent cheating, the online gaming industry is one step ahead, thanks to AI. One of the most common ways that cheaters use to gain access to players’ accounts is guessing usernames and passwords. AI looks specifically for suspicious patterns, recognises them, and then blocks log-in attempts by crooks.
4. Detecting Fraudsters
We live in a digital age, where technology has infiltrated every aspect of our lives. Unfortunately, the criminal elements in society have progressed with technology, and all industries are affected by cyber-crimes. Criminals had targeted the gaming industry long before it migrated online. From money laundering to credit card fraud and identity theft, they continuously try to slip through the cracks. AI is applied to look for irregular patterns and can analyse player behaviour to identify addictive gambling.
5. Reaching the Next Generation
Research shows that most online gambling players are between 35 – 65 years of age. Millennials have grown up in the technological age and are unlikely to ever set foot in a land-based casino. They live online and are glued to the screens of their mobile devices. However, AI is rapidly changing this, and young player subscriptions to online casino platforms have increased recently. Virtual Reality may be the reason for this. It is widely used in traditional gaming and enhances the player experience in online casino gameplay. By implementing AI-driven VR technology, they can easily capture the millennial market.
Artificial intelligence may soon revolutionise the online gaming experience. You could be able to personalise your gaming environment to suit your needs. Who knows, you may one day be able to log into your very own virtual casino!