Hair Styling: Why People Become Loyal to their Beauty Stylist?

When people ask this question, the first thing that often comes to mind is proximity: “it’s because they are a hair stylist near me.” But most of the time this is not the case, as the reason defiles mere distance. We will try not to make this piece look like some Hollywood film, in which a loyal customer and their stylist live happily ever after. The point is that it is extremely common that customers easily build healthy relationships with their hairstylists. This concept is so predominant amongst black Americans that it has now become part of black culture itself. You have probably seen it in some Afro-American movies, such as The Barber Shop, or Coming to America, which portray the bond between hairstylists and their customers.

This has also become an object of academic research. A study has even declared that 53% of Britons pay casual visits to their hairdresser. According to the same study, the majority of the 2,000 people surveyed have also confirmed that they have been loyal to their hairstylists for more than 8 years. Well, this is no strange occurrence; it is simple business psychology that doesn’t require some “Hair stylist near me” cross-questions to decipher.

According to Dr. Joan Harvey, a Chartered Psychologist and a senior lecturer at Newcastle University, loyalty comes in two shades. The first is the way marketers view it; they see it from the behavioural aspect. The second is the way Psychologists view it, which has to do with emotions: there is an emotional attribute to why customers behave the way they do.

According to Dr. Harvey, the proximity in which a person gives you a haircut or fixes your nails is enough to spark up a conversation. And during this conversation, there is a high tendency that both of them are going to share some personal information in the form of stories. During those sessions, you are indirectly building emotional bonds without knowing it; each personal information you share represents a fragment of your mind. So, when you go out of the salon after getting your hair cut, you are definitely leaving behind some pieces of your heart that have metamorphosed into a bond. With this, the possibility of you going back there is 80%-90%. And, the more you go back, the stronger the bond becomes.

4 Reasons People go Back to Their Hairstylists

Trying to decipher why people go back to their hairstylists is like asking yourself, “why do I always go back to the hair stylist near me?” Unfortunately, not too many people can answer that question. In as much as there are some psychological attributes that trigger such behaviour, some of them are mere social factors. Below, we have listed some known reasons why people seem to prefer going back to the same hairstylist.

>Personal Questions

This is peculiar with lady’s salons. Often, female hairstylists use personal questions to get entangled with their customers. Sometimes it can be a deliberate attempt to start a conversation; other times, it can be just out of curiosity. Most of these questions are open-ended; more reason it lingers throughout the hairstyling process. Most times, it can be family-related.

>A Revelation

Yes, a single revelation can spark up a very long conversation that urges you to come back the following day to continue. It may be a revelation about one’s self; imagine your hairstylist telling you that he is cheers for the same football team as you? The possibility of you coming back to that salon is 90%. If not for hair cutting, then to discuss the next match.

>Something to Remember

Now, this is for the male folks. If your hairstylist is a pretty-looking young lady, there is a higher possibility you will go back there. If that happens, know that she has indirectly left some footprints with her physique in your brain for you to remember. And nobody should blame you for it – it’s your testosterone working.

>Its Proximity

People are most likely to go back to a particular hair stylist if they are close by and good at what they do, which makes the “hair stylist near me” concept is very important. Walking a mile to get the same haircut you could get right around the corner from your flat doesn’t make sense unless, of course, the stylist is extremely attractive.

Conclusion

For all hairstylists out there, just know that the key to retaining your customers is engaging with them through a personal conversation. It happens that they don’t feel like talking, but the majority of them do.