Fragrance Direct – Online Perfume Shop

The Story Behind

Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high street favourites. Launched in 1993, they specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) they went from strength to strength. They took this knowledge and expertise, listened to their customers and sought to become the obvious choice for all your beauty needs. They are forever expanding their ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that they are always focused on stocking all your essential beauty items.

They regularly update their ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Their huge collection is influenced by the latest shopping trends and innovations. In their online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.