• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
voucherix_ncolor_logo

Voucherix

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Lifestyle
    • Sustainable Living
  • Fashion & Beauty
    • A Brand Story
    • Evolution of Fashion
    • Sustainable Fashion
    • Fashion Weeks
    • Men’s Fashion
    • Beauty
  • Home & Garden
    • Interior Design
  • Technology
  • Travel
  • Sports & Outdoors
  • Explore More
    • Arts & Crafts
      • Canvas
    • Automotive
    • Baby & Child
    • Business
    • Education
    • Entertainment
      • Digital Games
      • Movies
    • Finance
    • Gifts & Occasions
      • Gift Guide
    • Health & Wellness
    • How-To’s
    • Jewellery
    • Online Shopping
    • Pets
    • Student Savings
    • Utilities & Services
      • Broadband
You are here: Home / Business / 5 Ways That Influencers Add Value to Fashion Brands

5 Ways That Influencers Add Value to Fashion Brands

By Holly Morran Leave a Comment

influencers-add-value-to-fashion-brands-featured

With so much choice when it comes to fashion products, influencers can often be the deciding factor in purchasing decisions. This article unpacks this trend, dissecting five of the most powerful ways that influencers add value to fashion brands.

Regaining loyalty

Fleeting consumer trends and the availability of fast fashion have tainted brand loyalty and left many consumers jumping from one label to another in quick succession. Influencer marketing – especially with an always-on approach – can help brands regain loyal customers and drive sustained engagement within a targeted audience.

Bringing back the loyalty that seems to have been largely lost in the past few years can significantly boost ROI and sales for fashion brands. Influencer marketing campaigns that stretch over many months can lead to repeat purchases for a brand, especially if they have great relationships with the influencers. Don’t forget: it’s cheaper to retain current customers than attract new ones.

Loyal customers will also have more exposure to a fashion brand’s values and ethos, and is important considering current hot topics like sustainable fashion.

People buy into people

Influencer marketing research has shown that 49% of consumers think that influencer recommendations are more trustworthy than brand recommendations. Therefore, brands that don’t utilise influencers could be halving their potential sales.

Influencers are trusted because they know their audience and niche extremely well, and offer value outside of product placements and brand promotions. Also, the notion that people buy into people is correct, as many consumers will consult with a person before they make a purchase, especially when it comes to higher value products.

Social media platforms are influencer-friendly

Newer features on certain social media platforms have been built specifically to empower influencers to increase their conversion rates on posts and drive revenue within the platform. For example, Instagram Shopping lets users purchase products directly from the post they’re viewing. This feature has given influencers a much more effective way to promote a product, and removes common contributors to shopping cart abandonment, making for a pain free and seamless purchasing process.

Influencers turn high involvement purchase decisions into low involvement

Fashion is seen as a high involvement purchase decision. These types of decisions usually take myriad factors into consideration, from cost comparison and market analysis to opinion garnering and review sourcing.

Influencers can help customers by streamlining these complex purchase decisions. Their opinions are accessible immediately which speeds up the decision making process, leading to higher conversion rates, and the relatable audience experience that influencers provide makes it far easier for customers to trust their recommendation.Fashion brands heavily benefit from these complementary factors as it’s possible that customers won’t even look for alternatives after seeing a recommendation from an influencer, such is their faith in the personas they choose to follow online.

Fashion + always-on = influencer marketing success

Fashion companies benefit from always-on influencer marketing (as opposed to the one-shot ad) for a number of reasons. First, an always-on strategy gives brands the time they need to gain prospective customers’  trust and understanding.

Second, it provides invaluable data and insight into a target audience’s preferences, interests and challenges. Brands and the influencers they work with can then use this to inform their social content and wider marketing strategy, creating messaging that speaks to these points and resonates with their prospects.

And finally, it gives a brand longevity. Seeing as many fashion brands sell seasonal products, an always-on approach can keep a fashion brand at the top of mind for consumers throughout the entire year, boosting sales for seasonal products when the time comes while also ensuring that loyalty is maintained year-round.

holly-morran

Holly Morran

Author

As Cure Media’s Marketing Manager for the UK, Holly is relieved to finally have an excuse for how much time she spends on Instagram. When she isn’t glued to her favourite influencers’ feeds, Holly is an enthusiastic patron of the London brunch scene and a lover of all things theatre.


    related_articles_icon

    Related articles

    Cyber Security Tips for Online Fashion Startups
    The secrets of Instagram
    Make a Difference in Your Career with Personal Branding

    related_stores_icon

    Related stores

    TBD

    Let’s share!

    • Share on Twitter Share on Twitter
    • Share on Facebook Share on Facebook
    • Share on Pinterest Share on Pinterest
    • Share on LinkedIn Share on LinkedIn
    • Share on Reddit Share on Reddit
    • Share via Email Share via Email
    Contents hide
    1 Regaining loyalty
    2 People buy into people
    3 Social media platforms are influencer-friendly
    4 Influencers turn high involvement purchase decisions into low involvement
    5 Fashion + always-on = influencer marketing success
    6 Holly Morran
    7 Related articles
    8 Related stores

    Filed Under: Business, Fashion & Beauty

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Primary Sidebar

    recently published

    • G-Star RAW – One Stop Fix for All Shopping Needs
    • LILYSILK – A One-Stop Shop for All Your Silk Essentials.
    • How to Be Vigilant Against Cyberbullying?
    • Ways Mental Health Can Impact Work
    • How to Treat Someone with a Sweet Tooth?

    Editor’s Pick

    most-anticipated-movies-of-2022-featured-imgThe Most Anticipated Movies of 2022:
    We’ve got tons to look forward to, from The Batman and Thor: Love and Thunder to Scream. Read More!

    Gifting

    best father's day gift featured img

    The Best Father’s Day Gift: Get Him a New Car

    … Read post about The Best Father’s Day Gift: Get Him a New Car

    golf-gifts-featured-img

    10 Best Golf Gifts for Father’s Day in 2022

    … Read post about 10 Best Golf Gifts for Father’s Day in 2022

    ideal-gift-for-your-partner-featured-img

    How to find the ideal gift for your partner?

    … Read post about How to find the ideal gift for your partner?

    Jewellery

    british-diamond-company-featured-img

    British Diamond Company: Diamond Jewellery Specialists

    … Read post about British Diamond Company: Diamond Jewellery Specialists

    kinetic-jewellery-featured

    Kinetic Jewellery – Rings with Spinning Parts

    … Read post about Kinetic Jewellery – Rings with Spinning Parts

    swarovski-wonderlab-featured

    Swarovski Wonderlab: Bold Collection of 125th Anniversary

    … Read post about Swarovski Wonderlab: Bold Collection of 125th Anniversary

    Archives

    A Quick Term

    Voucherix may receive affiliate commissions from certain stores in our website with whom we have partnerships. See our Disclosure Policy for more.

    Footer

    Legal

    • Privacy Policy
    • Terms of Use
    • Cookie Notice
    • Disclosure Policy

    Get In Touch

    • Contact Us
    • Sign Up

    Voucherix

    • About Us
    • Partnership
    • Media Kit

    © Voucherix.co.uk - All Rights Reserved.

    This website uses cookies to make sure you get the best experience while browsing. Visit our cookie notice page for more information.

    X