Maximising the discoverability of your website is key to increasing traffic and, as a consequence, driving up your revenue. With search engine and social media algorithms constantly changing, it can take quite a lot of work to figure out the best ways to make your website more discoverable. Here are some tips on what to do (and what not to do).
Register as a source on Help A Reporter Out (HARO)
Help A Reporter Out, or HARO for short, is a platform that connects journalists who are seeking information about a certain topic with sources – i.e., individuals – who have knowledge of that topic. Once you register as a source, you will be able to see relevant call-outs from journalists – for example, you might be a freelance graphic designer, and you might see a request for information about the difference between RGB and CMYK colour spaces from a journalist who is writing a piece about newly released design software. You can then send them a short message answering their question and including your website, and if the journalist ends up using the information you gave them, they will hopefully reference you and include a link to your website. This is a slightly time-consuming but effective way of building high-quality backlinks.
Build partnerships with bloggers
Blogs are some of the best and easiest places to get backlinks. Unfortunately, due to the sheer number of bloggers out there, it can take a lot of time and effort to establish a working relationship with the highest-quality blogs, and there isn’t much value in getting backlinks on a website with a poor rating. Fortunately, there are specialised agencies that will help you build these relationships with vetted sites – check out link building Sussex, for example.
When you post on social media platforms and include a link to your website, a high engagement rate for the post will boost your website’s ranking. The term ‘engagement rate’ refers to the number of times that your post is shared, liked or commented on. In order to achieve a high engagement rate you need to become very familiar with what is trending on each social media platform you use at any one time. For instance, tips for increasing your engagement rate on Instagram in 2022 include using stickers on your Instagram stories and creating saveable graphics, but these trends might wane soon and be replaced by something else.
One way to increase engagement which seems to have stood the test of time so far on both Instagram and Twitter is to use relevant and trending hashtags – the ‘What’s trending’ window on Twitter can help you identify the most relevant hashtags for that particular platform, and you can also search for a hashtag and see how many times it has been used. Be careful, though – hashtags that have been used millions of times might not be the best choice, and it will often pay to find hashtags relevant to your niche.
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