Becoming a content writer is one of the most approachable and flexible professions you could pick up. If you know how to speak English and write reasonably well, you’re already off to a great start! According to Statista, 97% of organizations worldwide have content marketing strategies in place.
You will easily find both full-time and freelance jobs as you explore content writing and everything the industry can provide you with. Here are only a few great examples of why content writing is such a worthwhile idea in 2022:
- Constantly learn new things about your topics
- Work from home or in an office space
- Easily shift specializations when you feel stagnated
- Scale your workload based on how much you want to make
Whether you’re a student, a stay-at-home parent, or someone looking for a career change, here’s how you can pick up content writing and start earning a living as a copywriter.
Explore Different Specializations
Content writing is a vast field with plenty of opportunities for you to specialize. If you’re passionate about social media, you can become a content writer focused on social media and ignore other communication channels, for example. Here are a few career paths in content writing for you to think about:
- Blog writing
- Ghostwriting
- Technical writing
- Social media content writing
- Email content writing
- Website content writing
Most content writers like to diversify and work on various projects at once to keep things fresh and engaging. Likewise, the more varied your portfolio will be, the better odds you’ll have at attracting clients with your CV/resume.
Learn Content Writing Skills
Thanks to the web, you’ll never have to worry about lacking learning materials. Many digital learning platforms are available to you for free and you’ll be able to keep in touch with the latest industry trends easily. If you’ve ever needed to learn about SEO techniques, writing calls to action, or how to write white papers, check these platforms out:
- Udemy
- Skillshare
- LinkedIn Learning
- Coursera
The best way to learn about content writing is by doing it. So, as you go through online courses, you should write mock articles, posts, and other materials in your spare time. You can use LetsGradeIt to have your essays or articles edited and formatted by a professional editor to learn how to write them properly. Being a content writer is a constant learning experience so be prepared for that if you’re jumping into the profession.
Establish Your Presence on the Right Platforms
To market your services online, you’ll need to start establishing your brand name on the web. Whether you choose to go by your name and last name or opt for a unique brand name, doesn’t matter in the grand scheme of things. Content writers are gauged by the quality of their work and by the social proof they gather over the years. Here are a few platforms you should consider creating accounts on for marketing purposes:
- Your own website/blog
The more content you publish to market yourself, the more people will hear about you and what you can do. You should also keep in mind that engaging your social media and website followers is very important for your brand’s reputation. Act like a professional and showcase your writing skills even if you’re responding to a direct Instagram message – your potential clients will recognize your efforts and get in touch with you with collaboration ideas.
Embracing the Life of a Content Writer
Being a content writer or a copywriter isn’t easy. You’ll always have to be on the lookout for new projects to pursue and manage your taxes and income if you’re working as a freelancer. These are only a few study tips and pointers you can use to kick-start your content writing journey, however. As you research the industry, you’ll come across plenty of professional opportunities for your career development.
You’ll discover your writing likes and dislikes, allowing you to pursue the types of writing you identify with as a professional. Once that happens, you’ll be on the right path to becoming a full-time content writer that can manage their career properly.
Joanne Elliot
Author Bio: Joanne Elliot is a content writing specialist, chief editor, and freelance copywriter who has dedicated her professional career to the art of writing. She loves working on various writing formats, including essays, case studies, research papers, and articles for digital publication. Joanne spends her free time drawing, learning, and jogging.
Leave a Reply