Without regular customers, no business can survive. This is why it’s so important to focus on customer service, giving buyers the best experience with your company, and building those all-important relationships. Sending out email newsletters to subscribers to tell them about new products or sales events can be useful, and making sure your staff are always warm, and welcoming is a must.

Utilizing your social media accounts to keep customers updated and engaged is another easy and effective tactic, but what if you’re doing all of this and still struggling to see new customers come through your door? If this is a problem you’re facing at the moment, consider the following tips and see if they can work for your business.

Offer Free Samples

Everybody loves free samples, and if your product is impressive enough, people will be happy to pay for it. Consider offering customers free samples when they come into your store, or perhaps have a stand outside of your shop with a staff member managing this instead (just make sure you have permission from your local authority to do this). If you have a new product to promote, you could always slip some free samples of it into customers’ bags when they come to pay, too.

Discounts

Another way you can attract new customers is by offering them an introductory discount. This way, you’re not giving products away for free, but people might be more inclined to try something new if they don’t have to pay full price to incase they don’t like it after all. Having limited time only sales is another way you can do this, and you can advertise this over social media, in-store, and on your company website. For those shopping online at your store, provide a discount code they can apply when they get to the checkout page on your site.

Promotional Material

As well as offering discounts and free samples, you need to make sure your business is visible to customers. Again, an online presence is key for this, but there are more traditional methods you can use as well. Having flyers printed to hand out to shoppers as they pass your store can help, or having banners and signs in your store windows, by your trade stall, etc., will also be useful. You can find out more about getting quality signs printed from these printable media manufacturers. Creating promotional videos you can share online might also be useful, or advertising your business on podcasts and radio.

Loyalty Schemes

This is not only a good way to attract new customers, but also to keep your regular ones feeling appreciated. By offering a loyalty scheme, your customers can get access to exclusive discounts, be the first to have access to exciting new products, etc. Even something as simple as a points system that gets them money off of their 10^th purchase will be worth it for a lot of customers.

If you want to attract new customers this year, consider the suggestions above if you haven’t tried them already. They are simple but effective techniques that should help you to see an increase in sales.