The Story Behind
It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.
Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.
Daniel Wellington loved to wear his watches on old NATO straps. They liked the ingenuity of this combination so much that they wanted to incorporate the idea in their own line of watches. It was imperative for them to craft a modern yet truly classic watch. They wanted a clean and minimalistic design that would complement the various patterns and colours of the iconic NATO straps.
After returning from his travels, Filip sat down and began to look at different samples and colour ways. It was important that he loved the watch himself, or he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, elegant and perfectly round. A testament to minimalistic Scandinavian design, with the precision and accuracy of a Japanese movement watch.
This classic yet refreshingly crisp design can mix and match seamlessly with the colourful NATO strap, the smart leather strap and the beautifully crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a taste for classic and timeless design.
All of their watch faces are designed with timeless style and versatility in mind, developed to match effortlessly with their interchangeable NATO or leather straps.
The Nato Strap
The British navy may have pioneered the NATO strap back in the 70s, but it has come a long way since. In a range of timeless colour combinations, each interchangeable strap embodies a different way of expressing yourself.
The choice of which one to wear is yours, to transform any outfit, any occasion and any mood. It allows you to create a different watch for every day of the week. There’s always a Daniel Wellington moment for every occasion.
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