With so much choice when it comes to fashion products, influencers can often be the deciding factor in purchasing decisions. This article unpacks this trend, dissecting five of the most powerful ways that influencers add value to fashion brands. Regaining loyalty Fleeting consumer trends and the availability of fast fashion have tainted brand loyalty and […]
Holly Morran
As Cure Media’s Marketing Manager for the UK, Holly is relieved to finally have an excuse for how much time she spends on Instagram. When she isn’t glued to her favourite influencers’ feeds, Holly is an enthusiastic patron of the London brunch scene and a lover of all things theatre.