As Generation Z emerges as a dominant consumer group with significant buying power, fashion brands must adapt their marketing strategies to effectively reach and captivate this audience. TikTok, a short-form video platform that has gained immense popularity among Gen Z users, offers a unique opportunity for fashion brands to connect with their target market in […]
Hermès: A Brand Story
We have written a story about Hermès, the most valuable fashion brand, whose history counts almost 2 centuries. Louis Vuitton, Gucci, Chanel, and Prada are some of the well-known names in the world of luxury brands, but one name that has stood out for almost two centuries is Hermès. This French luxury goods manufacturer, also […]
5 Innovative Gift Ideas for The Solo Traveller in Your Life
Unless you’re one of those rare breeds of people, who find holidays and birthdays a blast, gift-giving can be hit or miss for most. Especially if the intended recipient participates in a pastime like solo travelling, you might feel a little hard-pressed about what you could buy them that isn’t another travel adapter or flight […]
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