New Look: A Success Story

Starting with just one store in 1969, New Look has grown to become one of the world’s leading fast-fashion brands. New Look has 569 stores just in the UK and over 200 across Europe, North Africa, the Middle East and Asia. New Look has also been able to create a significant presence on social media. With over 3.2 million Facebook fans, 223,695 followers on Twitter, over 447,000 followers on Instagram, and over 3.1 million have subscribed to New Look’s email alerts in the UK alone.

New Look’s focus is about reacting quickly to the latest trends, and making these trends to be wearable for the customer. New Look is so on trend, that has to over 800 new items added to the New Look website every week. This also keeps their customers coming back to see if any new items catch their eye. New look does not just offer items for women; they also cater to men, teens, maternity, and plus sizes. Furthermore, they do offer petite and tall lines. They carry items for those looking for the celebrity looks, fashion forward pieces, latest trends, or simply wardrobe essentials.

New Look has its own charity, called The New Look Foundation. The New Look Foundation was started in 2009, and has raised over £850,000 for a range of good causes across the UK. At this point, The New Look Foundation helps out by having people donate their time, money and energy to support over 40 national and local charities across the UK. The New Look Foundation helps charities. One of them is the Retail Trust offering advice, financial help and counselling to people who’ve worked in retail. Another one is the Prince’s Trust, which encourage young people to get into work, education and training. Children’s Hope, who help for a better life for children and young people affected by disability, illness, or poverty oversees in Bangladesh. They also help smaller local charities.

New Look has also taken a stand in being ethical and sustainable. They are working on becoming as sustainable and ethical as possible in everything from workers’ rights to animal testing and their carbon footprint.

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